Tlaxcala's Secretary of Economic Development, Javier Marroquín Calderón, together with the Fair Board's president, Rosa Elena Nava García Méndez, presented the Expo "Hecho en Tlaxcala, Orgullo e Identidad" 2026 — and, as a major new addition, Javier Urbina's show, "The Lord of the Bubbles," becomes an official part of the program, right in the middle of his tour across Mexico.
Tlaxcala's Secretariat of Economic Development (SEDECO) presented the call for the Expo "Hecho en Tlaxcala, Orgullo e Identidad 2026", to be held from October 22 to November 16 at the Convention Center of Tlaxcala City's Fairgrounds, as part of the Tlaxcala Fair 2026 — the "Fair of Fairs". More than 100,000 visitors are expected over the 26 days of the event.
The Expo will bring together more than 75 producers and entrepreneurs from Tlaxcala, with a 65%–70% subsidy on exhibition space costs — part of the state government's support for local producers.
A show backed by the State Government
As a new addition this edition, the fair adds a family show: "The Lord of the Bubbles," led by Javier Urbina, with two daily performances —at 5:00 pm and 7:00 pm— throughout the 26 days of the event, fully integrated into the Expo's official program. The announcement was made formally alongside Javier Marroquín Calderón, Tlaxcala's Secretary of Economic Development, and Rosa Elena Nava García Méndez, executive president of the Board for Expositions and Fairs of Tlaxcala City.
"It's a show with bubbles of every size, and we still don't know how he does it — so welcome, Javier, we are so excited for all the families to come," said Nava García Méndez during the presentation.
For his part, Javier Urbina explained that the show aims to explore, through visual elements and without words, themes related to life and beauty — a piece made for the whole family, not just for children.
A stop in the middle of the tour
The Tlaxcala residency lands right in the middle of the México Tour 2026. Before settling into the fair, Javier performs in Naucalpan (October 11), Cuernavaca (October 17) and Cuautla (October 18). During the Expo's own weeks, the tour makes a brief stop in Córdoba, Veracruz (November 8), before returning to the Tlaxcala stage. Once the fair closes, the Tour continues on to Hermosillo (November 21) and Mérida (November 29), with dates already announced for Campeche, Cancún and Playa del Carmen as well.
General admission to the Tlaxcala Fair costs $10 MXN (free for children under 1.10 m tall and INAPAM cardholders); Javier Urbina's show is included at no extra cost, at the Convention Center, throughout the 26 days of the fair.
